Transcript: Hey guys, this is John. I’m an Internet marketing consultant with WebFX, and today we’re going to talk about the top three conversion rate optimization tools that I like to use, and some quick ways that you can apply them today. Okay, so what we’re going to do is we’re going to look at three tools: Google Optimize Lucky Orange Userlytics And we’re going to take a look at…

[embedded content] Web page speed and performance is very important to the user experience. If your site is too slow, you’ll not only be losing visitors, but also potential customers. Search engines like Google factor a website’s speed into account in search rankings, so when optimizing your site’s speed, you should take everything into consideration. Every millisecond counts. Here are just a few general website optimization tips for improving a…

If you’re thinking about switching to direct to consumer (D2C) marketing, you’re probably wondering how to do D2C marketing effectively. D2C marketing involves selling directly to consumers, rather than using a third-party to sell your products, which helps your company reap more profit. It’s a daunting process, however, to sell your products on your own. Luckily, you aren’t the first company to take the D2C approach. You can look to…

Did you know that 89% of people shop with a competitor after a poor user experience? If your website isn’t up to par, you risk losing leads to your competition. Luckily, we’ve created a handy checklist that you can use to make sure your website has everything you need to attract new leads and keep them engaged on your site pages. Keep reading to get our website best practices checklist…

You want to make a positive first impression with new visitors. When they come to your site, you want them to take an interest in your products or services and become a customer. If your website isn’t up to par, though, you risk setting a negative first impression with your audience because 94% of first impressions relate to your website’s design. Not only does your site’s design make the first…

[embedded content] Subscribe to our YouTube channel for the latest in digital marketing! [embedded content] Transcript: Hi guys, this is John here. I’m an internet marketing consultant with WebFX. And in this video, we’ll be going over the top five conversion rate optimization mistakes that I see on a regular basis. My hope is that a few of these will be valuable for your campaigns. Okay, so number one… 1.…

You’ve just set foot in the five-star vacation resort where you’ll be spending the next week. The lobby smells like fresh linens, the check-in desk is easy to find, and the lighting is warm. The comfort you feel upon entering the resort makes you trust your surroundings, and the beauty makes you want to indulge in a swim — or maybe even a visit to the all-inclusive spa. via GIPHY…

Do you want to provide a great experience for visitors on your site? If so, user experience (UX) testing can help you analyze your site to ensure you’re providing a great experience for your audience. But what is user experience testing? On this page, we’ll answer this question, and also include: User experience tests to audit your current UX A user experience testing checklist User experience testing best practices Keep…

More than half of U.S. companies — 73% to be exact — use website design to help their brand stand out from competitors. That number alone says a lot about the importance of a high-quality, aesthetically pleasing web design. Not only that, but 38% of site visitors will stop engaging with a website if it’s unattractive. Your website’s design is extremely important to your brand, customer loyalty, and even sales.…

Your website is the foundation of your business’s online presence. People visit it to learn about your company, find your contact information, and purchase your products. If your website isn’t working properly or is out of date, you may lose out on significant opportunities, such as new leads and sales. Since 94% of first impressions relate to web design, people may come away with a poor first impression of your…

We all should be aware by now that Internet users are impatient when it comes to waiting for a web page to load. Thus, your website’s performance and ability to render speedily is critical to its usability and, ultimately, its success. Site speed not only hurts user experience but it also has a direct impact on SEO so it doesn’t matter if you are an auto parts retailer or a school,…